Posts tagged " psychology "

What influences our perception

What influences our perception

februari 7th, 2017 Posted by communication, design, leadership, marketing No Comment yet

To assess the way a campaign, product or brand will be perceived by your target audience accurately, you will need to learn how our perceptions come to exist. This article is meant to help marketeers, communication specialists, designers, product developers and even people in leadership roles comprehend how we, as humans, shape the world around us. (meer…)

Priming used as a management technique

Priming used as a management technique

oktober 6th, 2016 Posted by leadership, management No Comment yet

Placing cues in the environment of your team to stimulate or discourage certain behaviours is in short: priming. Or if you put it differently, the objective of priming is to influence others (or yourself) without them being aware of you doing so. Considering priming is a natural process that influences your ability to manage your team effectively, it deserves your attention. (meer…)

Music to our ears

Music to our ears

juli 5th, 2016 Posted by communication, marketing, storytelling 1 comment

Wars have run its course accompanied by the beat of a drum, peace was made on its rhythm and that alone makes music an important part of our history. We use music to convey our feelings and messages onto others or to process those emotions ourselves. (meer…)