Posts tagged " marketing "

Placing marketing campaigns in a frame

Placing marketing campaigns in a frame

maart 7th, 2017 Posted by leadership, management, marketing No Comment yet

We wrote about the concept of “framing” before, knowing full well that marketing and framing are like Laurel and Hardy, they go hand in hand. As marketers, business owners and principals, knowing the effects of framing will help our decision-making processes and influence our leadership integrity for the better considering we are quite often unaware of the thoughts behind the construction of a campaign. (meer…)

How to construct a brandscape

How do you construct a brandscape

februari 21st, 2017 Posted by change processes, communication, leadership No Comment yet

Besides having distinguishability as a functional purpose, brands also have a symbolic purpose. Defined by the way we use brands to express our own identity and to identify or distance ourselves from groups we are surrounded by. Creating a brandscape is, therefore, focussed on developing and determining the most effective and fitting symbolic definition of a brand, in part by looking at the symbolical playing field wherein a brand ventures. (meer…)

What influences our perception

What influences our perception

februari 7th, 2017 Posted by communication, design, leadership, marketing No Comment yet

To assess the way a campaign, product or brand will be perceived by your target audience accurately, you will need to learn how our perceptions come to exist. This article is meant to help marketeers, communication specialists, designers, product developers and even people in leadership roles comprehend how we, as humans, shape the world around us. (meer…)