Chances are, we are both seeking to find rich, unique and sustainable value propositions to offer to our customers. Innovative concepts, distinctive marketing and offering better products or services are our focus point in a world where the USP has little to no existential right anymore. We focus on what our products and services will do to help a customer prosper but what do we, as organisations, do to help our customers organisations evolve? And why should we bother? (meer…)