Posts tagged " communication "

What influences our perception

What influences our perception

februari 7th, 2017 Posted by communication, design, leadership, marketing No Comment yet

To assess the way a campaign, product or brand will be perceived by your target audience accurately, you will need to learn how our perceptions come to exist. This article is meant to help marketeers, communication specialists, designers, product developers and even people in leadership roles comprehend how we, as humans, shape the world around us. (meer…)

Reaction strategies in issue management

januari 24th, 2017 Posted by change processes, communication, management No Comment yet

When trends evolve into issues, organisations can find themselves in desperate need of direction with very little time to position themselves. Under this pressure of time, the organisation’s options are limited at best and can even lead to forced decision-making. Evidently, it is the responsibility of senior management to prevent that from happening. (meer…)

Music to our ears

Music to our ears

juli 5th, 2016 Posted by communication, marketing, storytelling 1 comment

Wars have run its course accompanied by the beat of a drum, peace was made on its rhythm and that alone makes music an important part of our history. We use music to convey our feelings and messages onto others or to process those emotions ourselves. (meer…)