Posts tagged " brandscape "

How to construct a brandscape

How do you construct a brandscape

februari 21st, 2017 Posted by change processes, communication, leadership No Comment yet

Besides having distinguishability as a functional purpose, brands also have a symbolic purpose. Defined by the way we use brands to express our own identity and to identify or distance ourselves from groups we are surrounded by. Creating a brandscape is, therefore, focussed on developing and determining the most effective and fitting symbolic definition of a brand, in part by looking at the symbolical playing field wherein a brand ventures. (meer…)