Posts in design

What influences our perception

What influences our perception

februari 7th, 2017 Posted by communication, design, leadership, marketing No Comment yet

To assess the way a campaign, product or brand will be perceived by your target audience accurately, you will need to learn how our perceptions come to exist. This article is meant to help marketeers, communication specialists, designers, product developers and even people in leadership roles comprehend how we, as humans, shape the world around us. (meer…)

how to create an empathy map

How to create an empathy map

november 7th, 2016 Posted by design, management, marketing No Comment yet

Building customer profiles is a time-consuming task, but sometimes you just don’t have that luxury of time. In those cases, creating an empathy map is your best alternative. (meer…)

corporate identity guidelines

Corporate identity guideline

juli 4th, 2016 Posted by communication, design, management No Comment yet

Let us begin by defining the meaning of a corporate style (or brand style), only to assure ourselves we have the same definition in mind: A corporate identity is a collection of specific elements that are used to present and promote your company in a recognisable manner. (meer…)