Posts in communication

Why it is imperative to educate your customers

Why it is imperative to educate customers

maart 2nd, 2017 Posted by communication, leadership, management, marketing No Comment yet

Chances are, we are both seeking to find rich, unique and sustainable value propositions to offer to our customers. Innovative concepts, distinctive marketing and offering better products or services are our focus point in a world where the USP has little to no existential right anymore. We focus on what our products and services will do to help a customer prosper but what do we, as organisations, do to help our customers organisations evolve? And why should we bother? (meer…)

How to construct a brandscape

How do you construct a brandscape

februari 21st, 2017 Posted by change processes, communication, leadership No Comment yet

Besides having distinguishability as a functional purpose, brands also have a symbolic purpose. Defined by the way we use brands to express our own identity and to identify or distance ourselves from groups we are surrounded by. Creating a brandscape is, therefore, focussed on developing and determining the most effective and fitting symbolic definition of a brand, in part by looking at the symbolical playing field wherein a brand ventures. (meer…)

What influences our perception

What influences our perception

februari 7th, 2017 Posted by communication, design, leadership, marketing No Comment yet

To assess the way a campaign, product or brand will be perceived by your target audience accurately, you will need to learn how our perceptions come to exist. This article is meant to help marketeers, communication specialists, designers, product developers and even people in leadership roles comprehend how we, as humans, shape the world around us. (meer…)