Posts in change processes

Creating agile teams

Creating agile teams within the organisation’s ecosystem

juli 11th, 2018 Posted by change processes, HRM, leadership, management No Comment yet

Last week, I wrote about how a more agile ecosystem can be created within the organisation from the workforce perspective. The article briefly discussed how classic constructs need to change on various levels – on a technical, team, leadership and personal development level- to become agile and only scratched the surface of each of these topics.

This article will zoom in on the creation of a dynamic team structure within the organisation. While last week I wrote about “what” is needed to become more agile as an organisation from a workforce perspective, this article focuses on “how” organisations can ready themselves for this new way of working.


A workforce leading to agility

A workforce leading to agility

juli 1st, 2018 Posted by change processes, leadership, management No Comment yet

Countless organisations are now committed to achieving organisational agility. When talking about making an organisation more agile, we mean focusing on integrating processes, changing corporate characteristics – for instance, the decision-making dynamics- and forming new sociotechnical views at all levels of the organisation in order to enhance the organisation’s ability to create a sustainable, innovative and with that competitive strategies that have the ability to transform continuously.

This agile approach obviously differs greatly from our more traditional corporate processes, which are optimised for efficiency, using rigid processes and traditional structures like linear models and top-down controls and have proved to be less effective in today’s society where the competitive advantage is dependent on an entrepreneurial mindset and on high-speed innovation.


How to construct a brandscape

How do you construct a brandscape

februari 21st, 2017 Posted by change processes, communication, leadership No Comment yet

Besides having distinguishability as a functional purpose, brands also have a symbolic purpose. Defined by the way we use brands to express our own identity and to identify or distance ourselves from groups we are surrounded by. Creating a brandscape is, therefore, focussed on developing and determining the most effective and fitting symbolic definition of a brand, in part by looking at the symbolical playing field wherein a brand ventures. (meer…)