Monthly Archives: maart, 2017

Giving content a second life

Giving your content a second life

maart 13th, 2017 Posted by marketing, online No Comment yet

It might be considered as rocking the boat to re-use your content but it can and it may be done. The articles you wrote with gritted teeth (and sometimes with little effort at all) are worth being read. Still, there is quite a chance that more than half of your audience hasn’t read your article the first time you published it.   (meer…)

Placing marketing campaigns in a frame

Placing marketing campaigns in a frame

maart 7th, 2017 Posted by leadership, management, marketing No Comment yet

We wrote about the concept of “framing” before, knowing full well that marketing and framing are like Laurel and Hardy, they go hand in hand. As marketers, business owners and principals, knowing the effects of framing will help our decision-making processes and influence our leadership integrity for the better considering we are quite often unaware of the thoughts behind the construction of a campaign. (meer…)

Why it is imperative to educate your customers

Why it is imperative to educate customers

maart 2nd, 2017 Posted by communication, leadership, management, marketing No Comment yet

Chances are, we are both seeking to find rich, unique and sustainable value propositions to offer to our customers. Innovative concepts, distinctive marketing and offering better products or services are our focus point in a world where the USP has little to no existential right anymore. We focus on what our products and services will do to help a customer prosper but what do we, as organisations, do to help our customers organisations evolve? And why should we bother? (meer…)