Monthly Archives: februari, 2017

How to construct a brandscape

How do you construct a brandscape

februari 21st, 2017 Posted by change processes, communication, leadership No Comment yet

Besides having distinguishability as a functional purpose, brands also have a symbolic purpose. Defined by the way we use brands to express our own identity and to identify or distance ourselves from groups we are surrounded by. Creating a brandscape is, therefore, focussed on developing and determining the most effective and fitting symbolic definition of a brand, in part by looking at the symbolical playing field wherein a brand ventures. (meer…)

Strategic metrics from HR

Let’s talk numbers: strategic metrics for HR

februari 14th, 2017 Posted by HRM, leadership, management No Comment yet

Having easily accessible and specified information is crucial if you want to make well-founded decisions or develop the overall strategy of the company. While some departments have no trouble defining KPIs and metrics that are relevant to the strategical direction of their company (meer…)

What influences our perception

What influences our perception

februari 7th, 2017 Posted by communication, design, leadership, marketing No Comment yet

To assess the way a campaign, product or brand will be perceived by your target audience accurately, you will need to learn how our perceptions come to exist. This article is meant to help marketeers, communication specialists, designers, product developers and even people in leadership roles comprehend how we, as humans, shape the world around us. (meer…)